For years I’ve done SEO.  Day in and day out, all the mo f’n time.  Probably more than is healthy, I check site rankings, email people for links, obsess over minute details and think about ways to game a system ruled by the almighty Google.  Through that long pursuit, I’ve often read articles and blog posts from ‘white hat’ SEO’s and big name dudes who have lauded the practice of building a ‘good website’ and writing ‘good content’ to earn your way to the top of the search engines.

Bullshit.

They rarely (if ever) talked about the best way to get the rankings everyone so desires.  Granted, I think the content stuff and all that other flowery stuff is important and have spent a ton of time on it, but in the end it’s all about getting a nice old domain and buying links.

Only recently have I seen these guys publicly admitting to their practices.  Only recently have I figured out what type of things they are doing for their clients and their own commercial sites.  It’s almost like the less you listen to the flowery BS about working hard on content the less time you waste.  I could easily just buy the right links, setup a link network, PAY people to make my viral campaigns work, etc.  These lazy liars just ruffle my panties.

This is the truth about 99% of business people, ‘experts’, and the like.  From the d-bag insurance salesman in his JCPenney tie to the crafty little SEO guy sitting at home in his boxers:

Everyone is a copycat.  Everyone is an egomaniac.  Some of us are just more determined to seek out inventive things to copy.  And some of us are just lucky.  Enjoy the ride.