I like reading Aaron Wall’s SEOBook. I’ve seen him speak at conferences, even bought a domain or two from him, but it’s not like we’re boys. I just like the way he writes and I enjoy the undeniable quality of his posts.

It was on his blog today that I was reminded (through a link) that you only have to be right one time in business. Give it a read because I don’t think I could’ve said it better myself.

And it’s a post from 2 years ago too. That type of timeless advice is something I someday hope to produce here at TGS.